The Richard Fuxa Fondation focuses on donor activities in the field of visual arts. At the moment, the foundation’s priority is to allow the general public in the Czech Republic to see the collection of Ivan Lendl in the form adequate to its artistic and historical importance. The Foundation’s journey to taking care of the works of Alphonse Mucha was not accidental. It is the logical outcome of previous activities of Richard Fuxa, founder and spirit of this organization. He has been working in the field of advertising since the 1990s and 1998 he established the company BigBoard – leader in the market of outdoor, mainly large format advertising. Thus he has extensive experience with posters and print advertisements, which enabled him to fully appreciate the pioneering contribution of the works of Alphonse Mucha in the development of this field. The realizations he came to inspired him to make the decision to devote himself to the legacy of Alphonse Mucha as intensely as possible. It was also not a mere coincidence that the idea of organizing an exhibition of Mucha’s posters – Ivan Lendl’s collection was born in the DOX centre of modern art, which Richard Fuxa co-founded. Richard Fuxa embraced the idea as his own and it is possible to claim that he is one of the few figures on the Czech social, business and cultural scene, who have the power and possibilities to successfully pull off such a challenging project. Although the exhibition is certainly at least the event of the decade, the activities of the Richard Fuxa Foundation neither begin nor end here. The priority for him is continuous learning, research, processing and collecting the works of Alphonse Mucha in the field of posters and prints, while taking other versatile artistic and cultural activities of the artist into account. The care, promotion and intense study of the collection of Alphonse Mucha’s works, collected by tennis player Ivan Lendl, is just the first step to extensive donor activities specifically aimed at saving the timeless legacy of major Czech artists. Besides, who now knows that Ivan Lendl has also acquired many of Mucha’s decorative panels and occasional print jobs on top of posters? Even if this finding should be the only benefit of the exhibition, it is a significant achievement. The Foundation plans other exhibitions all around the world and publications. It is beginning with the representative catalogue to this exhibition. Furthermore, it plans to focus on awarding grants concentrated on research of the works of Alphonse Mucha in the field of applied arts – in particular coloured lithography and book and magazine illustrations, which Alphonse Mucha devoted himself to for years and yet they remain undeservedly neglected by art historians. Mucha became one of the pioneers of modern day advertising through poster and ad creation. He significantly contributed to the cultivation of the urban environment and raised applied arts to the visual field of interest of collectors. Today we no longer even perceive his innovative approach as it has become a matter of course. Thus it is a good idea to constantly remind ourselves that they are at the core of the majority of contemporary advertising. The Richard Fuxa Foundation is here for that reason - so that the legacy of the great Czech persona of applied arts was finally fully appreciated in both a global and national context.